According to the traditional concept, mass communication is a system that is made of many components each playing an important part in message transmission or communication. First in the line are senders—people like authors, reporters, producers, etc, whose prime responsibility is to send messages. These messages may assume the shape of news reports, audio/video images, texts, sounds, etc. The next in line are mass media channels like newspapers, books, journals, TV, radio, Internet, magazines, etc that deliver the message to a large group of receivers or end users like readers, viewers, listeners, etc. It is important to note that the final message is delivered after undergoing a filtering process carried out by people like editors, media managers, producers, etc.
Some systems also make a provision for feedback where the receiver can give his/her feedback through letter to editors, expression of opinions on social media, talk shows discussion, etc.
The entire gamut of activities carried out in the communication process can important ramifications for the society as well as the country. The procedure followed where the message starts with the senders and more likely culminates with the feedback can influence public opinion and set societal standards.
Nature of Mass Communication
From the above mentioned explanation of mass communication we can safely assume that it is a process that possesses the following features:
Mass communication expression is not limited or confined to a certain section of audience or society. It is in fact a public experience where anybody and everybody can be a part of the process at any time he or she desires.
As mentioned in the previous paragraphs, the entire communication process goes through filtering. Also known as gatekeeping, this refers to a communication that has been tailored at various levels by reporter, sub-editor, editor, etc before it reaches the final audience.
Additionally, this is a complicated form of communication as it involves seamless integration of complex technology, marketing strategy, and management structure among other things. This is why it is strongly that this course is done from best mass media colleges in Haryana. Quality institute offer top class facilities and subject matter specialists experts in their field. Education is imparted using the latest technology and method to ensure that the candidates can understand the basic concept of mass media, and how they need to adjust themselves for a market that is continuously in transit.
Top level mass communication colleges in Haryana or for that matter in any other parts of the country offer degrees and diplomas in all three major groups into which mass media can be classified. They prepare students for jobs in print media like newspaper, magazines, journals, books, etc; electronic media like radio, cinema, television, etc.; and digital media like DVDs, Internet, etc.